Clear and Readable Interface
A good website should not only be attractive and intuitive but also clear. This can be achieved through proper placement of elements on the page and a consistent and uniform graphic layout on each subpage. It’s advisable to opt for minimalism. Also, ensure that the content on the site is:
- Organized: use bolding, bullet points, subtitles to aid in content organization.
- Presented in the right size and uniform font.
- Properly divided into paragraphs and clear text blocks.
- Marked with key elements, such as CTA (Call to Action). Avoid elements that hinder navigation, such as flashy banners, intrusive ads, or an excessive amount of text and graphics that may irritate users.
High-Quality Content
Although a website may be visually appealing and technically excellent, without valuable content, it loses its effectiveness. Therefore, creating high-quality, unique, and engaging content is crucial. Content optimization also influences website positioning in search engines. Whether it’s a blog post, product or service description, or commercial offer, content should be:
- Responsive to the most common user queries.
- Focused on the audience’s needs.
- Written in a language that emphasizes benefits and is understandable to the audience.
- Comprehensive, attractive, and clearly presented.
- Up-to-date, unique, and free of language errors.
- Written following SEO principles, including relevant keywords.
SSL Certificate — Security
In the online world, there are many threats to user data. When designing a website, attention should be paid to the proper protection of information, such as login, password, or credit card number. Investing in an SSL certificate is crucial because the “Not Secure” message deters users, prompting them to leave the site. The data encryption protocol is a standard that gains trust both from users and search engine algorithms, especially Google, which rewards secure sites with higher positions in search results.
Aesthetic Appearance
Did you know that users can assess the attractiveness of a website within a few seconds? In this time, they decide whether to stay on the site or go elsewhere. The appearance of the site, especially its graphic design (web design) and color scheme, is something that visitors pay attention to. To convince a potential customer to stay on the site and take the desired action, it’s essential to ensure an aesthetic and attractive graphic layout. Also, customize the color scheme to the industry in which the company operates. Choose a primary color and complement it with harmonizing shades. Strive for professional, consistent, and high-quality photos and graphics.
Intuitive Navigation
The effectiveness of a website depends on both its unique appearance and user experience (User Experience). Therefore, modern websites are designed according to UX design principles. A key element is intuitive navigation, allowing visitors to easily find interesting content and perform intended actions, such as filling out a form. Ensure easy and comfortable navigation through:
- Clear menu: organize information on the site using clear filters, categories, and tabs like “About Us,” “Offer,” “News,” “Blog,” etc.
- Breadcrumb navigation: also known as breadcrumbs, it indicates to users where they are and how to return to previous subpages.
- Functions allowing various forms of communication: in addition to the “Contact” tab, consider adding features such as a contact form or chat window to facilitate communication with users.
- CTA messages (Call to Action): concise, compelling messages or symbols encouraging action should be included in descriptions and on buttons. Additionally, a FAQ section (frequently asked questions) can help users quickly resolve doubts.
Responsive Web Design (RWD)
If you want to reach various users, the website must be responsive. This is because an increasing number of people use mobile devices to browse the internet. Responsive Web Design (RWD) allows the website to adapt to different devices and display correctly on every screen. Failure to ensure responsiveness may result in users abandoning the site before exploring its offerings. It’s crucial to avoid this, especially considering that responsive sites are promoted by search engine algorithms, resulting in higher positions in organic search results.
Summary: How to Design an Effective Website
